Phillip Ozimek of Ruhr-University Bochum in Germany, have created a new theory to explain why this occurs. They call it the Social Online Self-Regulation Theory.

德国鲁尔大学的研究者 Phillip Ozimek创立了一种新理论来解释这一现象发生的原因。他们将其称之为社交网络在线自我约束理论。