第七章是以李宁（中国）体育用品有限公司为例进行的体育用品企业差异化战略的实证分析。

The seventh chapter is by Li Ning(China) the sporting goods Limited company the sporting goods enterprise variation strategy empirical analysis which carries on for the example.

社会资本与当代中国体育用品企业成长.

Social Capital and the Growth of Sporting Goods Enterprises in China.

体育用品利润下降了, 零售的损失加剧了.

Profits fell back in sporting goods, and losses deepened in retail.

美洲豹体育用品公司（P）在92年已濒临破产。

Sporting goods company Puma was on the verge of bankruptcy back in 1992.

2005年正式成立迈豪特（北京）体育用品有限公司。

Established in 2005 a step Hout (Beijing) Sporting Goods Co.

我们想要你们体育用品在我地区的独家经销权。

We'd like to have the right of sole distribution of your sporting goods in our area.

大概3个月前，当我在一家体育用品店，买泳镜啊护腿啊这些父母买给孩子的东西时，

About three months ago, I was in a sporting goods store buying goggles and shin guards and all the things that parents buy at the sporting goods store.

中国是一个体育用品生产国，生产的65％，占世界市场。

China is a sporting goods-producing countries, production accounted for 65% of the world market.

现另邮寄上我们全部体育用品的新目录一本。

We have the pleasure of sending you under separate cover, a new catalogue which lists the complete line of our sporting goods.

本文对于中国体育用品生产企业品牌管理的研究有一定的现实意义。

In this paper, the Chinese sporting goods manufacturers of brand management have some practical significance.