如此一来“锚”,这个新“锚”，你所认可的星巴克咖啡的价格，其实不仅影响了星巴克。

And by the way, that anchor, the new anchor that you expect for Starbucks didn't just influence Starbucks.

《怪诞行为学》《Predictably Irrational》

我哪里都没有看到泰迪。他在那里呢，泰迪她在一棵树上。我可以用这个锚把她给救上来。慢慢的，慢慢的，好啦！猪爸爸把泰迪给救上来了。泰迪！

I can't see Teddy anywhere. There he is. Teddy's caught in a tree. I can use this anchor to rescue Teddy. Slowly, slowly. There. Daddy Pig has rescued Teddy. Teddy.

《粉红猪小妹 第二季》《Peppa Pig Season 2》

“锚”其实是指我们第一次遇见的价格，第一次思考并作出决定购买的价格，往后会长时间影响我们。

One way to think about the anchors is that it's the first time we encounter a price, it's the first time we think about the particular decision, and that way of thinking about the decision sticks with us for a long time.

《怪诞行为学》《Predictably Irrational》