For earned media, such marketers act as the initiator for users' responses.

对于口碑媒体而言，这些营销人员扮演着诱发用户回应的角色。

Marketers try to control your view of the brand by using a story, imagery, music, or people.

营销人员试图通过故事、图像、音乐或人物来控制你对品牌的看法。

Companies, marketers and teachers have long looked for fun ways to engage people's reward-seeking or competitive spirits.

长期以来，公司、市场营销人员和教师一直在寻找有趣的方式来激发人们追求奖励或竞争的精神。

The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies.

产品生命周期对营销人员的重要性在于：在产品生命周期的不同阶段需要采取不同的策略。

Some green marketers learned the hard way, green marketing must still involve all the same principles of a traditional marketing campaign.

一些绿色营销人员吸取了惨痛的教训，绿色营销仍然必须包含所有与传统营销活动相同的原则。

Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.

营销人员必须明确证实其在产品包装上做的广告，并将这些广告限定为一个具体的益处，例如有多少产品被回收利用。

Still, despite its emphasis on new markets, Reehok plans few changes in the upmarket retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers.

然而，尽管它强调新市场，Reehok 计划在高档消费人群的零售网络只做较少的改变，以把销售额推到每年10亿美元，领先于所有其他运动鞋的营销人员。

The commission's revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly".

委员会修订的“绿色指南”警告商家不要使用像“生态友好型”这样表意宽泛的标签。

The firm says marketers would do better to build a defensibly large market position in one city.

该公司表示，营销人员最好在一个城市建立一个可防御的大型市场地位。

Marketers are always doing this.

市场营销人员总是这么做的。

Marketers call these ‘headlines.’

市场营销者称之为“标题”。

What Online Marketers Know About you!

在线市场营销主管们知道你的什么信息？

I'll add this entry: Are marketers evil?

我会增加这个条目：营销是一件邪恶的事吗？

For canny marketers, this is an opportunity.

对于精明的商人来说，这是一个机会。

Our jobs, as affiliate marketers, are very real.

其实联属网络营销是个非常严肃和真实的工作。

What should Internet marketers do at a time like this?

在这种时候，在线营销者应该怎么做？

The first mistake marketers make is that they want more.

营销人员所犯的第一个错误就是他们的欲壑难填。

Watch how your favorite marketers promote themselves.

关注你最喜欢的销售人员如何推销他们自己。

Collectively, we found a category that the marketers had missed.

我们共同发现了一块营销人员遗漏了的细分市场。

None of this will deter marketers from launching more trials.

所有这些障碍都不能阻止商人们展开更多的试验。

What of concerns that we are sacrificing our privacy to marketers?

将我们的隐私呈献给市场营销者有何意义？

If nothing else, smart marketers may at least keep the volume low.

要是没什么别的高招，大概精明的商人们至少会调低音量。

Marketers should fasten their seat belts for a long and difficult 2009.

营销者应该扎紧裤带，准备度过一个漫长而又艰难的2009年。

That’s because marketers are charged with changing what people believe.

因为，随着改变人们的想法，营销者本身也被改变了。

But if I didn't want what the marketers told me I should want, then what?

不过，如果我不想要营销人员告诉我什么才是我应该得到的话，那我该怎么办呢？

This was a common practice used by budding marketers when I was in college.

当我还在大学时，这是一个被早期的卖主使用的习惯做法。

Some marketers have concluded that "word of mouth" marketing cannot be bought.

有些市场营销者认为“口碑之力”是无法用金钱购买到的。

People want to blame marketers and say, "Well, it's all this advertising."

人们试图怪罪市场营销，说：“看吧，都是广告惹的祸。”