That's copywriting.

这就是拷贝书写。

Sell copywriting services direct to your client.

直接将文案服务销售给你的客户 。

Copywriting is interface design. Great interfaces are written.

拷贝书写是界面设计，伟大的界面是写出来的。

On most websites, more time is spent on copywriting than design.

大多数的网站，时间更多的花费在文案而非设计。

Use them to guide the copywriting, the interface, andthe feature set.

利用这些个性指导拷贝写作，界面设计和功能项配置。

Situation: Matthew Jones is applying for a copywriting job at FastTrek.

情境：马休琼斯来应征青云科技广告文宣的工作。

Do you or have you considered offering copywriting services to your clients?

你曾经有没或者考虑过向客户销售文案服务呢？ ？

You markup the price, bill your client directly and pay for the copywriting services.

直接将文案服务销售给你的客户。 标出价格，直接给客户开出文案服务部分的账单。

When you provide copywriting, you develop a deeper relationship with your clients.

而当你向客户提供文案时，正是你与客户加深关系的时候。

As a student of copywriting, I’m frequently curious about an article’s word length.

我在学习写作的时候，经常会好奇一篇文章到底有多少个单词。

You put your copywriting partner in touch with your client and recommend their services.

让你的文案搭档联系你的客户并推荐他们的服务。

Assist the editors to organize the documents for the translation and copywriting projects.

协助编辑负责文案的整理和翻译工作；

When you sell copywriting services, you improve efficiency and the speed of website deployment.

而如果你销售文案服务，不但提高效率还加快了网站部署的速度。

When you sell copywriting to your clients, their websites will achieve more sales and better results.

把文案出售给你的客户，让他们网站获得更好的销售和效果。

There are two ways to make money selling copywriting services once you find the right copywriting partner.

一旦你找到好的文案搭档，有两种途径可以销售你的文案服务来赚钱。

They might be good at writing brochures, but are unlikely to be the most qualified for web copywriting.

他们可能善于撰写小册子，但做网页文案并不适合。

There's no copywriting department or senior editor working in conjunction with a design team, just you.

没有文案部门或资深编辑与你的设计团队一起工作，只有你自己。

I was eager to join them - and confident that my writing skills were easily a match for any copywriting guru.

我非常渴望加入他们——自信我的写作技巧可以轻易和任何一个文案头头媲美。

Each time a client requests a quote, ask if they would like to receive a copywriting proposal on their project.

每次客户要询价的时候，询问一下他们在项目中是否要接受文案建议。

Do you or have you considered offering copywriting services to your clients? Please share your views in the comments!

你曾经有没或者考虑过向客户销售文案服务呢？欢迎在评论谈谈你的看法。

Today we'll discuss why copywriting is so important, who needs to learn it, and how to create content-centric designs.

今天我们将讨论为什么文案是如此的重要，谁又应该学习掌握它，以及如何做好内容为中心的设计。

Most of the tasks are related to design, such as logos, copywriting for advertisements and documents, and translation.

大多数任务与设计有关，诸如商标设计、广告文案写作和翻译等。

Web copywriting emphasizes scannabliity — perhaps the golden rule of web copywriting is don’t use 5 words when three will do.

网站文案强调高可看性（scannabliity），网站文案的黄金准则是：用尽量少的文字（don’t use 5 words when three will do）。

Always ask: Each time a client requests a quote, ask if they would like to receive a copywriting proposal on their project.

总是询问：每次客户要询价的时候，询问一下他们在项目中是否要接受文案建议。

Contact existing clients and ask them if they would like to receive a copywriting proposal to improve their website content.

联系现有的客户，询问他们是否需要一个建议文案以改善他们的网站内容。

Each time you ask your clients if they would like a copywriting proposal, you should pass on the details to your copywriting partner.

每次询问你的客户是否需要文案建议时，你应该把详细情况转给你的文案。