Market Metrix research has demonstrated that beyond the additional revenue that repeat customers provide, their word-of-mouth communications translate into significant profits for the hotel.

Market Metrix的研究表明回头客除了给酒店带来额外收入外，用户间的相互交流也能转化为酒店重要的盈利。

And since there were no mass communications in those days, in fact nothing more than word of mouth for most people, that usually meant that the word used was in pretty wide circulation.

由于那个年代没有大众传播工具，词语在人与人之间多为口口相传；也就意味着，一个词语被使用的时候，流传范围已经很广了。

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit's website.

口碑营销和免费的媒体报道应该是任何非营利组织网站宣传计划中的重要组成部分。

Word of mouth communications: who influenced whom?

口碑传播：谁影响了谁？