推的策略强调促销组合中的人员推销而不是公众媒体广告.
A push strategy emphasizes personal selling rather than mass media advertising in the promotional mix.
营业推广与广告 、 人员推销和公共关系是促销组合策略的四大元素.
Business extention together with advertisement, personal selling and public relations constitute promotion mix.
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促销
promotion; sales promotion; market; sell; promote; promote sales; discount; offer promotions; boost sales; promotional; sales-promoting; introductory
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组合
combination; group; assemblage; collocation; composition; combine; weave; collocate; put together; compound; combinatorial