The paper samples Bein GMATe for a case study about Chinese corporate brand strategy for public good in terms of strategy selection, positioning, and decision making, etc.

我国企业公益品牌策略的选择应与企业品牌定位协同配合，选择公益事业的关键群体，视公益品牌策略为企业的长期战略应成为我国企业经营策略。