URC understands that the luxury goods consumer of today no longer makes his buying decision based on product quality alone, but based on the lifestyle connotation and experience associated with it.

URC 意识到当今的奢侈品用户已不再仅仅将购买决策建立在产品质量上，而更关注商品能为其生活及其感官所带来的体验过程。