This is where some OTAs can play a crucial role.

因此，OTA可以在这方面发挥关键作用。

Yes, OTAs can move a lot of inventory, but at what cost?

的确，在线旅行社可以帮助你出售大量库存，但这需要花费多少成本？

OTAs get first-time consumers in the door for new brands.

在线旅行社可以获得新品牌的初次消费者。

Suppliers generally garner higher conversion rates than OTAs.

总体而言，供应商实现的转化率比OTA要高。

The OTAs are generating hefty commissions from the cruise lines.

在线旅行社能从邮轮业务中获得高额的佣金。

No wonder all OTAs are heavily promoting their packaging services!

毫无疑问，所有的在线旅行社都极力推荐打包服务。

OTAs reach almost twice as many consumers than suppliers do online.

OTA所触及的在线消费者数量是供应商触及的近两倍。

OTAs don't care which hotels travelers book as long as they book through them.

当旅游者通过在线旅行社预订酒店时，在线旅行社不会关心旅行者预订哪家酒店。

In our market segmentation, the OTAs have carved out a healthy slice of the pie.

从酒店市场细分看，在线旅行社们从这块大饼中为自己拿到了可口的一份。

Not that OTAs need defending, but the reality is, we as hoteliers share the blame.

我并不是为在线旅行社进行辩护，但很显然酒店管理者也需要承担责任。

OTAs are brilliant marketers and are constantly improving the consumer experience.

在线旅行社的营销方式相当出色，它们不断地改善消费者用户体验。

Yet, this segment contributed to less than 16% of the OTAs total gross booking volume in 2008.

但在2008年，这一部分只占在线旅行社总预定量的16%以下。

Make voice reservations accessible, efficient and personal - an area where OTAs can't compete.

让语音预订变得更便捷、更高效和更个性化，这是在线旅行社所不能及的地方。

OTAs say that they offer services to hotels that are very much tailored to market demand factors.

问：OTA声称他们为酒店提供的服务是高度针对市场需求因素而定制的。

Competition among OTAs is fierce, and they need access to your inventory at competitive rates to compete.

在线旅行社之间的竞争相当激烈，而它们希望能以一个有竞争力的价格获得酒店库存，从而保持竞争优势。

We allow for quick comparisons of metasearch sites, airlines and OTAs - so it’s metasearch on top of that.

我们实现了对元搜索网站、航空公司和在线旅行社的快速比较——因此是元搜索之上的元搜索。

Hoteliers will tell you that dealing with online travel agencies (OTAs) is a necessary cost of doing business.

酒店业者会告诉你，与在线旅行社打交道是做生意的必要成本。

Travel suppliers and OTAs display a wide range in their ability to convert their online shoppers to purchasers.

将在线用户转化为在线购买者这一方面，旅游供应商和OTA的能力各不相同。

You've got your destination sites and supplier sites. Your online travel agencies (OTAs) and meta-search sites.

我们有目的地网站和供应商网站、在线旅行社(OTA)以及元搜索网站、用户点评网站、特惠产品整合网站以及模糊定价网站。

The airlines, by default, do not pay any commissions to the OTAs or the traditional travel agencies for that matter.

航空公司在默认的情况下，不用给在线旅行社和传统旅行社任何的佣金。

Background: Online Travel Agencies (OTAs) have traditionally charged airline ticket booking fees ($5-$7 per ticket).

背景：在线旅行社一般会对预订机票收取手续费（5到7美元/张）。

That’s because the relationship between the major hotel brands and Online Travel Agencies (OTAs) is not always symbiotic.

其原因在于，大型酒店品牌与在线旅行社之间并非总是互助互利的关系。

Determine your actual contribution to total occupancy from the OTAs, along with how much this contribution costs your hotel.

计算出在线旅行社对总入住率的实际贡献率，同时计算出这一贡献所花费的酒店成本是多少。

With the big OTAs now offering just about every possible version of an intermediary - is there anything that they do not touch?

现在，大型的在线旅行社已经衍生出几乎所有可能出现的中间商模式。还有哪些领域是他们不曾触及的吗？

Burge admits that the long-standing ties established with major OTAs and airlines for deals have helped launch the Zugu product.

Burge承认，大型在线旅行社和航空公司之间长期的产品合作对Zugu的推出起到了很大帮助。

Rate parity became a major topic of discussion when OTAs switched from GDS powered rates to merchant model, extranet powered rates.

当OTA从GDS支持的价格转向商品模式、外部网支持的价格时，价格一体化成为一个主要的议题。

Hotels contribute to 37% of all U.S. domestic bookings via the OTAs, which is a little over 30% of the ota total gross booking volume.

酒店预订量占在线旅行社美国国内预定量的37%，相当于在线旅行社全球预定量的30%多。

Even with these Numbers, many hotels may still think that getting 25 percent of their business through the OTAs is a valid business plan.

即使有了这些数字，很多酒店依然认为把25%的业务交给在线旅行社是可行的商业计划。

Loyalty program members who book via OTAs must understand that they've forfeited their perks to the OTA in the form of a hefty commission.

酒店应该告诉那些通过在线旅行社预订的忠诚计划会员，他们这样做等于拿自己的权益向在线旅行社支付额外的佣金。

In the early part of the new century - the OTAs started to evaluate how they might leverage their expertise in the traditional agency space.

在这个新世纪的初期，在线旅行社开始评估如何在传统代理商领域发挥自身优势。