What Should Hoteliers Do?

酒店经营者应如何应对？

Hoteliers need to pay special attention to local results.

酒店管理者需要特别注意本地搜索结果。

Still, hoteliers fret that Sanya must do more to diversify its appeal.

尽管如此，酒店经营者们还是认为三亚的吸引力不够多面，希望三亚进一步有所作为。

They do, however, have the same goal as hoteliers; that is to sell hotel rooms.

然而他们的目标是跟酒店业者是一致的，那就是要把酒店客房卖出去。

Hoteliers clearly recognize the impact that user reviews have on their business.

酒店清楚地认识到用户评论对其业务的影响。

Rome's hoteliers' association fears its members will shed 10,000 jobs this year.

罗马酒店经营者协会担心今年协会成员将失去1万个工作机会。

Rome's hoteliers' association fears its members will shed 10, 000 jobs this year.

罗马酒店经营者协会担心今年协会成员将失去1万个工作机会。

Not that OTAs need defending, but the reality is, we as hoteliers share the blame.

我并不是为在线旅行社进行辩护，但很显然酒店管理者也需要承担责任。

Hoteliers, we are already in that time of year again: marketing budget planning season.

酒店从业者们，每年制定营销预算的季节又到了。

What marketing initiatives generate the best returns according to your fellow hoteliers?

你的同行认为哪一种市场营销手段能产生最大的回报？

From Table D below, we can see that hoteliers are indeed taking this topic very seriously.

从下面的表格D中，我们可发现酒店业者对待这一问题的态度是很认真的。

Creative thinking and marketing is certainly key - but where should hoteliers focus their efforts?

当然有创造性的思维及营销方法是关键- - -但是酒店经营者应该如何把精力集中到这里呢？

In 2009, hoteliers stuck to the basics. In 2010, many are willing to experiment with new initiatives.

2009年，各家酒店只采用基本的营销方案，到了2010年，很多酒店都愿意开拓新的营销渠道。

Smart hoteliers will leverage and utilize social channels to connect, engage, and market effectively.

精明的市场人员利用社会媒体与客户建立联系、进行交互并进行有效的营销。

Hoteliers should create a defined marketing calendar to update all social channels on a regular basis.

酒店应该建立一个清晰的市场营销日历，并定期更新所有社会媒体上的内容。

Hoteliers will tell you that dealing with online travel agencies (OTAs) is a necessary cost of doing business.

酒店业者会告诉你，与在线旅行社打交道是做生意的必要成本。

This year, we also saw more participation from hoteliers in the Asia-Pacific region (14.8% vs. 12.3% last year).

在今年，我们也发现来自亚太地区酒店受访者的比例上升了，达到了14.8%(该比例在去年为12.3%)。

Yet many hoteliers and innkeepers are dead-set against having geothermal prospectors drilling in their backyards.

然而，很多旅馆和酒店的老板坚决反对地热勘探者在他们的周边钻探。

Paid Search (SEM): We recommend that in 2011, hoteliers raise their paid search marketing budgets by at least 10%.

付费搜索（SEM）：我们建议酒店管理者在2011年把搜索引擎营销预算最少提高10%。

We haven't seen Numbers from the hoteliers themselves yet, but we don't expect to see anything to suggest broad recovery.

尽管我们还没看到酒店业本身的数据，但是我们并不敢去期待能够看到很大程度的复苏。

In order to build trust from online customers, hoteliers need to focus on maintaining rate parity across all of the channels.

为了在互联网顾客中提高可信度，酒店管理者需要通过不同渠道保持价格一致。

Hoteliers must adapt revenue management and pricing strategies to take advantage of new trends in customer behaviour and distribution.

酒店经营者必须采用收益管理及价格策略，以充分利用顾客行为及分销的新趋势。

Furthermore, hoteliers should develop a robust strategy to decrease over-dependence on Expedia and offset loss of business from this ota.

此外，酒店经营者需要制定有效的策略，以减少对Expedia的依赖，以抵消Expedia带来的生意损失。

Revenue management of hotel inventory has long been the practice for hoteliers worldwide, both large and small, chain and independent.

不管是大酒店还是小旅馆，是连锁酒店还是单体酒店，全球酒店业者一直都致力于酒店库存的收益管理。

This will also allow hoteliers to control the amount of bandwidth available to each guest and deliver a fairer and more reliable service.

这种收费模式可以让酒店为不同的客人提供不同的流量，提供更平等、更可靠的服务。

Many hoteliers have learned to use their proprietary, individually-owned, websites as a promotional tool and not just an online brochure.

很多酒店都知道要利用他们酒店专有的或个人所有的网站来进行促销推广，而不是仅仅是把他们当做是在线手册。

Their demands and tastes are changing and hoteliers looking to create genuine loyalty need to rethink the way they approach their programs.

他们的需求和品味正在不断地变化，因此酒店经营者若要建立真正的客户忠诚度，他们需要反思管理会员计划的方法。

As reviews become ubiquitous, playing an increasingly critical role in travel decisions, hoteliers can no longer afford to let complaints go unanswered.

随着酒店评论变得无处不在，并在旅游决策中扮演着日益关键的角色，酒店业者再也不能对各种抱怨的声音置之不理。

The best tourists in the world are the Japanese, followed by Americans and the Swiss, a survey based on views from hoteliers across Europe said Wednesday.

上周三，一项对欧洲酒店经营者的调查显示，各国游客中最有素质的要数日本人，其次是美国人和瑞士人。